CareMessage’s COVID-19 Delta Variant Outreach Strategy for Safety-Net Organizations
The Delta variant continues to greatly impact unvaccinated populations; the impact is greatest for low-income people, people of color, pregnant women, homeless populations, adolescents, and other groups served by our safety-net organizations.
Over the past eight months, CareMessage has facilitated nearly 11 million messages around the COVID-19 vaccine, and we have been working diligently to support our customers during this next phase of the crisis.
We know that driving adoption for the COVID-19 vaccine, as well as communication around the Delta variant, is top of mind for many of our health center partners. Last week, we hosted a customer roundtable attended by 51 health centers and clinics across the country who shared their successes and challenges regarding the Delta variant. The roundtable was extremely well-received by the attendees, and there was a robust discussion and mutual exchange of ideas.
Some of the challenges described by health centers and clinics included A) misinformation and conspiracy theories on social media, B) back-to-school-related concerns with potential COVID-19 spikes, as well as parental anxiety around getting their children vaccinated, C) low staffing rates that are impacting clinics’ ability to devote time and energy to driving vaccinations, especially with funding drying up, and D) clinics seeing more cancellations and fewer bookings for appointments in general due to the Delta variant.
Our team has leveraged the learnings from this roundtable and the millions of messages we’ve facilitated so far to develop our Delta variant messaging strategy. We are looking forward to sharing this strategy, including tailored messaging content and best practices to help organizations implement outreach quickly and easily.
We will be hosting a webinar next Thursday, August 26th from 12:30–1:00 pm PT / 3:30–4:00 pm ET for both existing customers as well as potential partners, including those who are interested in leveraging CMLight, our COVID-19 messaging platform at no cost through the end of 2021.
If you’d like to attend the webinar, please sign up here. If you are unable to attend and would like a copy of the resources afterwards, please email us at cmlight@caremessage.org.
